Email Newsletter System
Pedrera eNews™ is currently being used by numerous organizations in a variety of industries. Each solution below is an example of the software's capacity to be customized to address the specific needs of each project. Visit the links below to explore some of the newsletter that are using Pedrera eNews™.
Sample Email Newsletters
View Site
BT Americas Horizon
A robust email newsletter application deployed for BT Americas. As part of BT Global Services marketing strategy, this client newsletter serves to deliver timely, targeted content to customers and prospects.
This newsletter is highlighted by a growing library of video content, and access to case studies and white papers, and effective use of personalization. Also, the contact database is regularly synchronized with internal CRM data from Siebel (Oracle CRM).
View Site
BT News Online
A robust email newsletter application deployed for BT Global Services. As part of BT Global Services marketing strategy, this client newsletter serves to deliver timely, targeted content to customers and prospects in BT's five core languages (Dutch, English, French, German and Spanish).
The system features synchronization with internal CRM data from Siebel (Oracle CRM), content management, email personalization and transmission, and advanced reporting tools. The system also allows for content personalization by region (i.e. - Switzerland) for highly relevant communications.
View Site
Bayer e-Insights Newsletter
An email newsletter and supporting website that promotes Bayer Environmental Science's Pest Management products to industry professionals.
The Bayer e-Insights newsletter allows Bayer marketing managers to communicate with their customers quickly and inexpensively, and the real-time reporting module provides immediate feedback on campaigns.
www.bayereinsights.com
View Site
SweatSolutions Newsletter
A comprehensive email marketing application for the distribution and maintenance of a non-profit organization's official newsletter. This newsletter was launched with only 120 recipients, and it organically grew to over 21,000 through website visitors self-subscribing. This newsletter has also demonstrated exceptional performance, with its targeted content driving an average 45% click-through rate.
www.SweatSolutions.com
View Site
Lupron Class Action Site
A class action website that provides information to consumers, insurers and others regarding litigation involving the manipulation of Lupron prices, with a class registration database.
Attorney-client communications were sent with through the system as trackable HTML emails, and they garnered a 65% click-through rate.
View Site
Global Telecom Markets News
An email newsletter application deployed for BT Global Services, Global Telecom Markets. As part of BT GTM's marketing and sales strategy, this HTML email newsletter delivers timely, targeted content to customers and prospects in eight unique editions based on region (i.e. - Europe) and sector (i.e. - Mobile).
This newsletter also features an HTML email layout that is optimized to work with or without images. This helps to preserve readership and click-through rates when images are disabled, as is often the case in email clients like Microsoft Outlook.
www.btgtm.com
View Site
The Monthly Retainer Newsletter
An email newsletter application for BBDO Proximity, focused on enhancing and expanding client relationships. This quarterly newsletter functioned as a showcase for the agency's achievements and was a key element in positioning BBDO Proximity to new prospects.