Products

Through the Control Panel, marketing managers may easily create and manage email campaigns.

• Secure, web-based system interface
• Email and website elements may be customized for each campaign
• Creation of recipient group by segmentation attributes, such as industry, company, location, account manager or historical behavior

Managers may deploy highly effective email and website layouts, with personalized text and graphical elements.

• Dynamic content delivery for 1:1 personalization
• Real-time edits via web-based content management system
• Collaborative environment for creating, reviewing, editing and launching campaigns

Powerful subscriber list management tools address the critical need to collect and maintain accurate, centralized contact data.

• Subscribers may update their contact information and delivery preferences (plain text or HTML)
• Account managers store their contacts into a private and central repository
• System automatically scans returned emails and categorizes them to perform list maintenance activities (identifies invalid emails, highlights messages that require attention, etc.)

Email template and transmission engines produce high-performance campaigns that are reliable and compliant.

• Efficient and reliable transmission of emails for large recipient groups
• Exceptional personalization of text and graphical elements by any segmentation class
• High delivery and click-through rates through integrated optimization tactics
• Ensures compliance with applicable laws (CANN-Spam Act)

Managers may access deeply insightful reporting and analysis tools, with real-time campaign performance metrics.

• Executive summary reports that give quick, top-level analysis and key performance metrics
• Content popularity reports that allow managers to see what information most interests their audience
• Subscriber-level reporting – down to the level of a single click – that can tell who read what, when, and how often