Products

Managing the marketing content library incredibly easy - even for non-technical users. Through a simple, easy-to-use interface, users may directly edit content.

• Content may be organized into any combination of folders and sub-folders, each with specific access permissions.
• Richly-formatted, fully-compliant HTML code may be created through an intuitive WYSIWYG tool bar.
• Materials may stored and presented in multiple languages.

Powerful list management tools address the critical need to collect and maintain accurate, centralized contact data – as a stand-alone system or integrated with software like Siebel or SalesForce.com.

• Account managers may access and update their assigned contacts via secure web forms.
• System scans returned emails and categorizes them to perform automated list maintenance activities (identifies invalid emails, forwards messages that require attention, etc.).

Through simple web forms, users may quickly and easily create and manage their own email campaigns – without technical assistance or agency fees.

• Creation of recipient group by any segmentation attributes, such as contact type, industry, company, location, account manager or historical behavior.
• Dynamic content delivery for 1:1 personalization.
• Template and transmission engines produce high-performance campaigns that are reliable and compliant.
• System may be deployed with multiple templates, giving certain emails and web pages a unique aesthetic or enabling multiple languages.
• Exceptional personalization of text and graphical elements by any segmentation class.
• High delivery and click-through rates through integrated optimization tactics.
• Facilitates compliance with applicable laws (US CANN-Spam Act and EU Safe Harbor Framework).

Users may access deeply insightful reporting and analysis tools, with real-time performance metrics.

• Executive summary reports that give system-wide performance results.
• Content popularity reports that reveals which information most interests their audience.
• Contact-level reporting – down to the level of a single click – that shows who read what, when, and how often.
• Capacity for custom reporting tools to meet special requirements.

Within the Control Panel, master administrators may securely govern content management rights or contact data access.

• Role-based permissions make rights management quick and intuitive (i.e. – Content Manager for “White Papers”).
• Account managers may only access their assigned contacts.
• The system adheres to security best practices and is highly dependable.